Recently, I have realized that I have been spending too much time thinking about what to name things. It could be a new product, a new project or even a new hobby. Every time I come up with an idea, I immediately start thinking about what to call it. However, I have come to the realization that it is more important to focus on the actual substance, rather than the name of the thing. In the past, I have spent hours, if not days, brainstorming names for a project, only to find out that the focus should be on the actual content or execution of the project. I have also noticed that I am not alone in this thinking. Many people spend a lot of time thinking of names, rather than focusing on what really matters. Don't get me wrong, I understand that having a good name for something is important. It helps to quickly and effectively communicate the idea or purpose. But when it becomes the sole focus, it takes away from the real value of the thing. In fact, sometimes not naming something can work in your favor. It allows for flexibility and adaptability as the project, hobby or product evolves. It also allows others to come up with their own interpretation or meaning, which can lead to new and exciting ideas. I think we all just need to take a step back and ask ourselves, "Why am I spending so much time thinking about the name, rather than the actual substance?" Let's focus on what really matters and not get caught up in the trivial details of naming things. After all, a rose by any other name would smell just as sweet.